Fearless Management is a New York City-based music management (talent management) company founded in 2003 by Joseph Janus, the acting President and Chief Executive Officer.
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After experience in the world of fashion and Model management by working with high-profile clients like Calvin Klein, Joseph Janus began focusing on the music industry. He created Fearless Management to manage and develop artists and Fearless Productions/Intrepid Noise to produce music.
Janus discovered Ben Jelen, a piano-based singer/songwriter, and brokered a deal with Maverick Records to release his debut, “Give It All Away” in 2004, which immediately entered no. 1 on the Billboard Heatseekers Chart. In 2005, Janus started Fearless Management Records, a record label specializing in releasing unsigned talent, as well as rarities and EPs from established artists. The first release on the label was Ben Jelen’s 2005 Rejected EP. Other Fearless Management clients include B3 members John Sutherland and Tim Cruz, former Deuce Project singer Josh McMillan, singer/songwriter Edison Arthur, and indie rockers Misuniverse.[1]
Fearless Management's roster of artists includes:
Fearless Management strays from the traditional management model in that it is run like an ad hoc agency, with a strategy Janus describes as more marketing than management. He explains, "The one thing that was missing in the music business was people didn't really know how to market artists. Instead of managing them, they should market them. I see that the branding of an artist should be no different from any other product." Fearless' branding process will ultimately include grooming acts and then pairing them with endorsements and other companies on projects where they can share in each other's marketing equity. The foundation of Fearless' philosophy, however, is Janus' desire and ability to keep an ear to the ground and listen to what young people want. In keeping with this philosophy, he assembled a small team of tapped-in young people between the ages of 18 and 25 to help him manage, develop and produce Fearless clients. Janus adds, "If you don't have youth culture on your side, you won't be anywhere in 20 years. Young America will support anyone who doesn't take them for idiots."[3]